Experimental research by Michael I. Norton and his colleagues at Harvard Business School shows that ignoring race to overcome prejudice is an ineffective strategy that only helps perpetuate racial bias. Many companies adopt a "colorblindness" strategy, where they ignore racial differences when creating policies and making organizational decisions, to prevent discrimination and prejudice. However, many people do notice racial differences in each other. To test this phenomenon, Norton and several colleagues conducted an experiment to measure individuals' tendencies towards attempted racial colorblindness.
HBS Working Knowledge. (20 January 2013). The Case Against Racial Colorblindness in the Workplace. Forbes. Retrieved from: http://www.forbes.com/sites/hbsworkingknowledge/2013/01/20/the-case-against-racial-colorblindness-in-the-workplace/#583cfe4a1c20
I thought that is was a very interesting article because it reiterates the fact that colorblind racism is one of the most dangerous forms of racism. It in fact cannot ever be solved if no one can admit to racist actions, especially in the workplace. The workplace should be a safe place for employees, because it allows them to think more freely and carefully. There is plenty of research to support organizational behavior and the importance of a positive work climate. If this does not happen, employees become less effective in their work, and therefore the workplace becomes a toxic environment. There should be an increase of awareness on racism (particularly colorblind racism) in the workplace because it can negatively effect all different types of employees. Once organizations and managers are able to reach the root of these problems, I believe that employees will feel more accepted and safe, therefore leading to a more productive workplace.
ReplyDeleteFascinating comment about colorblind racism being one of the most dangerous forms.
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